POWER SHIFT TO SAMBA
- May 18th, 2012
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Brazil the samba nation, from South America, power house of soccer in the world will be hosting the world in 2013 Confederations Cup, World Cup 2014 and the Olympics in 2016
Brazil have invested hugely towards hosting these tournament, private investors also partners the government of Brazil in ensuring the billions of dollars spent in organizing these tournament will in turn boost the economy of the nation, create employment for youths in the country.
Home grown policy of sponsorship, branding &tourism is also an advantage of revenue generation to all national teams and clubs in the country as corporate organization want to be identifying with the Samba Country.
Brazil capital budget for the World Cup excluding the cost of security is estimated to be around 15 billion. Visitors will be trooping into the Country to have a feel of the Samba Nation; approximately, over 600,000 foreign visitors are expected in the sports fiesta coming up in Brazil which will boost tourism during World Cup alone, while 3 million nationals will be following the tournament around the country.
Stadium construction and renovation 2.1 billion dollars. Urban Mobility 3.9 billion dollars.
Hotel sector 573million dollars. Airports Renovation (Tourism Sector) 401 MILLION dollars.
Private sponsorship towards 2014 world cup in branding the national team is worth 30million per
Year. Financial Institution (Banks) has a portfolio rights with total estimanation of 55million per year in Brazilian football sponsorship deals with Brazilian clubs.Telcommunication accounts for approximately 20% of sponsorship deal worth 320million dollars backing of Rio Olympic Games, 80 million investment in 2014 World Cup.15million per year sponsorship deal of the Brazilian National team. Clubs in the Samba Nation also enjoys Brand exposure on jerseys; boots etc.The samba country will be experiencing a major economy growth and infrastructural development.
Power shift in Sports Business is the hallmark of the yellow and blue country from the South American
Continent of Brazil The Samba Nation.















